GRAND RAPIDS (WZZM) -- Wolverine Worldwide lives up to its name, in fact the Rockford-based shoemaker may be the most global of any West Michigan company. Wolverine products are found in 200 countries under 16 brands.
Sales partners from most of those countries are in Grand Rapids this week, getting a look at the upcoming models from brands including Hush Puppies, CAT, and Merrell. 1,000 visitors are part of the first ever conference to bring the brands together under one roof.
Wolverine has enjoyed three consecutive years of record revenue growth. Sales for its legacy Hush Puppies brand were up 24 percent last year. Sperry, one of the four new brands that Wolverine acquired last year, has recorded sales growth of about 40 percent per year, recently.
Wolverine has also diversified into some clothing and accessories. Christi Cowdin, a company spokesperson said Wolverine customers like to wear the brand head to toe.