Grand Rapids – April 4, 2011 – Being on top of fashion trends while choosing styles that will sell in cost-conscious West Michigan is a tricky proposition, but one that Julie Cronkright, owner of Jade – a women’s clothing boutique in Rockford – has been doing successfully for eight years. “West Michigan women love to be fashionable but will think twice about a purchase if the price point is too high. So, I make sure that what I select for Jade shoppers combines the fashion trends that my customers love at an affordable price,” Cronkright says.
Jade also showcases styles and designers that women won’t find in the national-chain, “big box,” stores at malls. “Women complain to me all the time that they want clothes they won’t see coming and going half a dozen times when they’re out and about,” explains Cronkright.