Our network

Rockford Resale Shop Takes Kid Fashions On The Road in West Michigan | Business

Title (Max 100 Characters)

Rockford Resale Shop Takes Kid Fashions On The Road in West Michigan
Business, Savings
Rockford Resale Shop Takes Kid Fashions On The Road in West Michigan

The high overhead of a brick-and-mortar shop had gotten too high, so Cindy Palmreuter closed up her store, Double Take Resale, and will take it on the road in true gypsy style this summer.

Palmreuter bought a U-Haul truck and converted it to a mobile shop that offers boys' and girls' fashions, shoes, and accessories for pre-teens, teens, and young adults.

"If you're not making sales, why just sit there waiting for your customers?" Palmreuter says. "Why not go to where your customers are? Put calendars out there on your website, Twitter, and Facebook. Customers can see where the truck will be that day or the next week. It's exciting."

Double Take Resale joins a growing trend for pop-up shops and mobile retail, according to a new organization, The American Mobile Retail Association.

 

Business, Savings

Rockford - Cannon Township Deals

Rockford - Cannon Township Businesses