Spartan Stores rebrands Rockford's D & W Fresh Market to a Family Fare Supermarkets | Business

Monday morning was an auspicious time for Spartan Stores' Rockford supermarket. Spartan was about to unveil extensive store improvements while at the same time showcasing the rebranding of the existing D&W Fresh Markets store to a Family Fare Supermarket.  

Prior to a ribbon-cutting ceremony officially opening the store one could hear and sense the emotion in the voice of Store Director Char Bouwkamp as she addressed those in attendance.

“Spartan Stores listened to the people of the greater Rockford community. In doing so, they have seamlessly and significantly made a major investment in the store and the community at large. The Rockford store has a long and caring relationship with the community and Spartan Stores is now proud to add ‘value’ to that mix,” noted Bouwkamp.